Best Ways to Drive Traffic to Your E-commerce Website November 2021
If people don’t see it, they won’t buy it.
You might have the best product with top quality and an amazing e-commerce site with the most seamless shopping adventure ever created. But, if you don’t get people to visit your site, you won’t make any sales.
Of course, the amount of traffic is not everything, quality matters. But the more people visit your website, the extra likely you are to make a sale. Some value of having a strategy that includes as usual sides as possible to drive traffic to your online store. So, this time we would like to share with you:
- Bring your target audience with Content Marketing
There are many types of content you can create:
Blog posts
Tips
Infographics
Tutorials
Success stories
Videos
Content marketing is excellent for both big and small businesses. It does not need a large money investment, and you can use the channel and the type of content that best suits your industry, your audience, and your brand.
One of the keys to a successful content marketing strategy is unity within time. One blog post a year is not going to do anything for you, you have to constantly create and publish related content that’s aligned with your target audience’s interests to see results.
2. Optimizing your SEO
People are performing online right this minute looking for your product. You need to do everything you can to make sure your online store appears in the top results of those searches and one of the ways to do so is optimizing your SEO.
Search Engine Optimization (SEO) is the process of combining different techniques that help enhance the position of a website in search engine results and gain more visibility. The cornerstone of SEO is keywords, the words or expressions your target audience uses to find products like yours.
You need to take your time and do a lot of research to discover which keywords suit you and are the most used by your target audience so you can focus your SEO efforts on those special ones. There are a lot of online tools you can use to identify keywords such as Google Trends, Ubersuggest, or Semrush.
Once you have known the keywords you want to target, you need to add them to your website’s content and metadata: slugs, SEO title, SEO description, images ALT description, and headings (H1, H2, H3). It is also a good idea to create content that adjusts to specific ones that are the most important to you.
Just remember that, as the same as for content marketing, SEO optimization is a job that requires a lot of time and texture in order to show results. You have to be patient and work on it constantly.
3. Run paid ad campaigns (On Social Media Platform) :
As we discussed before, for people to visit your website, you need them to see your website. You need to get your online store in front of your target audience and paid ads campaigns are a way to do just that.
With SEO you gain traffic naturally via search engines, while with ads, you pay many channels to show your site to your possible customers. You can choose to advertise on social media or on search engines and do retargeting attacks on customers that are most likely to complete a purchase.
For social media ads, each program has its own system and they are very simple to use, and set up campaigns is very easy. You can segment your audience by age, language, country and serve them tailor-made ads that have higher chances of getting clicked.
The good thing about social media advertising is that you don’t necessarily have to have a big budget. You can boost posts to a very big audience with little money spent and achieve great results. This makes social media ads a great option for small businesses that want to get their brand out there with smaller budgets.
The other option is to advertise on Google using Google ads. The downside of these paid ad campaigns is that it might be quite challenging to get good results if your budget is not as big as your competitors’. Google ads campaigns work with bids for each keyword you want to target. If your opponent puts in a higher bid for the same keyword you are focusing on, their ad will show above yours because they win the bid and your ad won’t show.
4. Send web push notifications to bring users back
Web push notifications are of great interest to any marketing strategy aimed to increase traffic to an online store. This channel provides online businesses to send messages and connect with anonymous users through browser-based notifications even when users have left the website.
Two types of web push notifications can bring users back and increase traffic:
Automatic web push notifications: notifications that are triggered by particular user behaviour and delivered automatically with hyper-personalized messages based on users’ activities on the site. They are great for recovering broken carts when users leave without making a purchase and you can create as many triggering scenarios as you want suchs as: category retargeting, product retargeting, cross-selling or recurrent purchase reminders.
Standard web push notifications: these bulk notifications are the equivalent of newsletters. They are sent to all users’ databases and are great to inform about offers, promotions or limited-time flash sales like Black Friday. They are amazing at making lots of traffic very quickly.
The best thing about web push notifications is that, unlike paid ads, there’s no bidding competition or cost per click. Frizbit charges for number of unique sessions with no limit on the amount of notifications that can be sent.
This makes web push notifications a great option for all business sizes, being very profitable for e-commerce sites.
5. Social Media Marketing :
According to a new study, out of 7.82 billion people the experience, 50.64% of the people use social networks, but of age or internet access. This can easily be turned into if you have an e-commerce and want to connect with your target audience, you must have a social media presence.
The first question you need to do when planning your social media marketing strategy for e-commerce is to identify which platforms suit your brand the best. Depending on the products you sell and your target audience, you will find more and better use to a particular social media channel over the others.
Once you have decided, you are ready to start working on your editorial calendar and start sharing your content that will ultimately lead traffic to your e-commerce site. Keep in mind that the main purpose of social media is to create a community around your brand: take part in discussions, reply to comments, and engage with people. These actions will help you reach your purpose of sending traffic to your website.
6. Referral programs :
All of the tactics we discussed before are great proven ways to direct traffic to your e-commerce website, but none will always be as powerful as mouth-to-mouth marketing. That is why bright customer referrals are still one of the most powerful ways to drive traffic to your e-commerce website.
Producing good quality products and ensuring a great customer experience will help you get a good comment review and maybe, recommendation. But why stop there? Give your clients more reasons to talk good about you and make them want to support your products to their friends and family with customer referral programs.
The thing is everybody trust recommendations from people they know and you can benefit from that by offering your existing clints a special interest or reward from purchases made by their friends.
This will be a win-win-win condition: you will get new clients and increase loyalty from surviving ones and they will get a discount from products they like.
By joining these tactics and tailoring them to your own business, you can drive traffic to your e-commerce website whether you are a small or big company. Don’t get confused working to apply all techniques and once, it is best that you start slowly but with a good plan and compare it accordingly to your needs and requirements.
World SEO Services is a trusted GoTo Market Business & Brand Consulting, Experiential Design, and Digital Marketing Company in Udaipur, Rajasthan. Our Vision is to help brands serve consumers better. Headquartered in Udaipur, Rajasthan we take pride in assisting our customers through our experienced team of technology and marketing consultants. We apply consumer & market penetration to develop Brand Strategy and enable it with the use of digital technology to give you a headstart.
